What Arcane Is About
Arcane is a data and media company focused on the casino and gaming industry, specializing in behavioral and mobility insights. It offers a full-stack data solution that allows operators to understand real-world player behavior, build custom audiences, and activate scalable media campaigns, particularly in high-growth markets like Brazil.
Core Services & Products
- Real-world player tracking across 7.7 million Points of Interest
- Daily behavioral mobility feed with 12-month historical data
- Custom audience creation based on app usage and physical visits
- Integration with DSPs (e.g. Trade Desk, DV360) and CDPs
- Full-service or self-managed media campaign options
Unique Selling Points (USPs)
- Covers 102 million Monthly Active Users in Brazil, representing 75% of the smartphone market
- Focuses on real-world behavioral signals over demographics
- Audience creation includes retargeting for walk-ins, drop-offs, and competitor visits
- Flexible delivery formats via cloud, API, CSV, or secure S3
- Scalable campaigns with optional media management by Arcane
Problems It Solves
- Difficulty identifying high-value player segments → Uses real-world movement to build precise audiences
- Missed acquisition opportunities → Enables targeting of competitor visitors and high-propensity bettors
- Limited first-party data for retargeting → Delivers actionable insights based on mobility intelligence
- High campaign costs with poor ROI → Activates data-driven campaigns with better performance accuracy
- Fragmented data and media pipelines → Consolidates audience intelligence and media buying in one system
