Not Just Another Advisor. Your Competitive Edge
NYCE is globally recognised in executive advisory, operational support, investments, and product
distribution across iGaming, sports betting, land-based casinos, lotteries, crypto, and Web3 operators.
From seed to scale, we guide businesses through licensing, payments, game development, compliance, and commercial strategy backed by a trusted global network and the industry’s most comprehensive marketplace.
Advisory
Strategic support for startups and growing businesses.
Affiliates
Premium traffic + affiliate solutions.
AI
AI tools for automation and personalization.
Consultancy & Managed Services
End-to-end operational support for growing businesses.
Crypto/Web3
Blockchain and crypto solutions for digital businesses.
Customer Support
Multilingual, localized support services for global users.
Data
Actionable insights to drive performance and compliance.
Exchange Technology
Fantasy Sports
Game Aggregator
Unified access to diverse game content.
Game Studio
Original games built for regulated markets.
Hardware
Certified hardware for gaming environments.
Insurance
Coverage solutions for business and operational risks.
Land-based Gaming
Systems and solutions tailored for physical casinos and gaming venues.
Legal
Jurisdictional legal and regulatory gaming support.
Lottery
Certified tech for private and government lottery ops.
Marketing
Affiliate, content, and programmatic traffic strategies.
NYCE Certified
Vetted products and partners endorsed by NYCE.
Payments
Global solutions for payments, banking, and FX.
Recruitment
Specialised talent sourcing across industries and roles.
Regulatory & Licensing
Compliance and licensing for global markets.
Retention
CRM, gamification, and automation to keep players engaged.
Risk Management
Tools to detect fraud and manage risk.
Security
Cybersecurity tailored for gaming platforms.
Social Gaming
Non-wagering gaming with social mechanics.
Software Development
Custom software solutions across sectors and use cases.
Sports Betting Widgets
Live data widgets for sportsbooks.
Turnkey/Whitelabel Platforms
Ready-to-launch, customizable gaming platforms.
We don’t just advise — we build, scale, and dominate markets for the world’s next gaming leaders
NYCE is a leading provider of strategic advisory and operational support to the global betting and gaming sector, encompassing Sports, iGaming, Casino land-based and Lotteries
- Warm introductions to serious operators
- Pitch and positioning support
- Regional representation
- Long-term commercial partnerships
We also specialise in supporting early-stage businesses from inception through to successful exit, offering comprehensive managed services across sales, marketing, affiliation, technology and payment solutions. Our licensing and regulatory division provides expert guidance in tax optimisation, compliance, and corporate restructuring to ensure robust and scalable business foundations.
Strengthened by a rapidly expanding international partner network and a C-level gaming community housed in Slack (“NYCE House”), we are uniquely positioned to connect businesses with the resources, partnerships, and insights required to succeed in a dynamic and evolving market. The NYCE House members club (formerly Virya House) was born through the acquisition of Virya.VC in March 2025.
Our international team, advisory and sales network all have exceptional operational understanding
of the sector, a strong track record in investment management and board level experience.
In addition, we offer end-to-end solutions in game development, aggregation, and
distribution, and operate the industry’s foremost marketplace for gaming B2B products and services.
