Not Just Another Advisor. Your Competitive Edge

NYCE is globally recognised in executive advisory, operational support, investments, and product distribution across iGaming, sports betting, land-based casinos, lotteries, crypto, and Web3 operators.

 

From seed to scale, we guide businesses through licensing, payments, game development, compliance, and commercial strategy backed by a trusted global network and the industry’s most comprehensive marketplace.

We build, scale, and dominate markets for the world’s next gaming leaders

NYCE is a leading provider of strategic advisory and operational support to the global betting and gaming sector, encompassing, iGaming, sports betting, casino, land-based gaming and lotteries

  • Warm introductions to serious operators
  • Pitch and positioning support
  • Regional representation
  • Long-term commercial partnerships

In addition, we offer end-to-end solutions in game development, aggregation, and
distribution, and operate the industry’s foremost marketplace for gaming B2B products and services.

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We also specialise in supporting early-stage businesses from inception through to successful exit, offering comprehensive managed services across sales, marketing, affiliation, technology and payment solutions. Our licensing and regulatory division provides expert guidance in tax optimisation, compliance, and corporate restructuring to ensure robust and scalable business foundations.

 

Strengthened by a rapidly expanding international partner network and a C-level gaming community housed in Slack (“NYCE House”), we are uniquely positioned to connect businesses with the resources, partnerships, and insights required to succeed in a dynamic and evolving market. The NYCE House members club (formerly Virya House) was born through the acquisition of Virya.VC in March 2025.

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Our international team, advisory and sales network all have exceptional operational understanding of the sector, a strong track record in investment management and board level experience.

Explore the Team