NYCE International Plc.
Announcement
Hub Affiliations acquires majority stake in Sporticos
with NYCE and KW Capital Advising
Transaction highlights
Hub Affiliations has taken a majority stake in Sporticos. The deal brings more than 10 million annual unique users into the Hub Affiliations ecosystem and strengthens its reach in iGaming customer acquisition.
Continuity and expansion
Sporticos will continue under its founders and existing management to preserve operational continuity. NYCE International PLC’s CEO, Farzad Peyman, will serve as Chairman of Sporticos to guide its international growth. The company is active worldwide with an inherent focus in the United Kingdom, and year-on-year growth of more than 50% in Brazil and wider Latin America.
Strong Synergies and the NYCE Ecosystem impact
With NYCE International and Hub Affiliations working together, Sporticos will focus on AI-driven analytics, data-led marketing, and retention tools intended to improve conversion and lifetime value for operator partners, subject to applicable laws and approvals. The work supports NYCE’s mission to connect operators with value-add suppliers and turn qualified introductions into executed agreements.
The transaction continues to strengthen NYCE’s relationships with Hub Affiliations and KW Capital. It also aligns with NYCE’s increased focus on quality led affiliate marketing following the launch of its 2nd investment venture, ClickSpin Media in May 2025.
Sell Side Advisers and acknowledgements
KW Capital, led by Richard Walsh, advised on the transaction with Farzad Peyman brought in from NYCE International to evaluate the post transaction opportunities, risks and operational synergies. A special acknowledgement to Martin Christian Herisson for his role in data analytics and DD that supported a timely closing.
Contact
enquiries@nyceint.com
Marketplace
nyceint.com/product-marketplace
Notice: Company metrics and growth figures are based on information provided by the parties as of the date of this announcement. Plans and timelines may change and are subject to approvals. This announcement is for general information only and is not investment advice.