In this case study, Enreach explores how it converted registered non-depositors into over $1.1M in deposits within four weeks using Telegram-based conversations
Converting registered users into first-time depositors remains one of the most difficult challenges in iGaming. Many operators build large volumes of registrations, but a significant portion never completes a first deposit, despite repeated attempts through traditional CRM channels.
This case study outlines how Enreach’s Activation Agent addresses that gap by engaging registered users who have never deposited, through one-to-one conversations on Telegram, converting them into first-time depositors.
Activation at scale: the results
The campaign focused on a pool of registered users who had never made a first deposit.
Across a four-week period, the Activation Agent delivered:
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$1.1 million in deposits
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Approximately $296,000 in net gaming revenue (NGR)
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1,175 first-time depositors
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A 10.58% conversion rate from users messaged to first deposit
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11,103 users matched to active Telegram accounts and messaged (44% match rate from the operator’s 25,000-player database)
Deposit volume increased week on week as campaign optimisation improved, demonstrating the impact of continuous refinement.
About Enreach
Enreach’s Activation Agent helps operators activate registered users who have never deposited, through personalised one-to-one conversations on Telegram. The same agent also runs reactivation campaigns against lapsed depositors.. The campaign in this case study is a non-depositor activation deployment.
Campaigns use only the operator’s own registered player database. No scraping, no cold audiences, and no third-party data are involved.
Human campaign managers oversee every campaign to maximise quality and conversion.
How the Activation Agent works
The Activation Agent follows a structured three-stage process:
Match
Operators upload a batch of registered users who have either never made a first deposit or have become inactive.
Campaigns run under a data processing agreement using the operator’s own first-party data. No third-party enrichment or external data sources are involved.
This process does not involve scraping and does not target cold audiences.
Engage
The Activation Agent initiates one-to-one conversations with personalised deposit offers. Messaging is delivered in the user’s language, and human campaign managers monitor quality on a daily basis.
Convert
Users are directed back to the operator’s platform. When requested, the agent provides the link to the platform. The interaction remains conversational.
Deposits are recorded in the operator’s existing dashboard. Attribution is handled on player ID, or via an S2S postback where the operator’s stack supports it.
Why standard re-engagement channels fail
Registered users who do not deposit are one of the most difficult segments to convert using traditional CRM methods.
Email campaigns often fail due to inbox competition, spam filtering, and low engagement. Push notifications require opt-in and tend to be ineffective for users who disengage early. SMS offers strong delivery rates but is expensive to scale and limited in interaction.
Telegram advertising and broadcast channels also deliver limited results due to poor targeting, lack of one-to-one engagement, and negligible conversion.
Telegram differs because users rarely uninstall it, engagement is habitual, and direct messages appear alongside personal conversations rather than promotional content.
The Activation Agent leverages this by creating direct, conversational engagement. This results in approximately a 50% open rate and a 17% reply rate.
Built for operators who have already paid for acquisition
The Activation Agent is designed specifically for operators who already have a base of registered users.
There is no ramp-up period. First deposits typically land within the first week of the campaign going live. No new users are required, as the model focuses entirely on existing registrations and inactive players. Deposits are tracked directly within the operator’s existing dashboard.
Campaign execution: Southeast Asia operator
The case study focuses on an online casino operator in Southeast Asia offering both casino and sports products.
The operator had:
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A database of 25,000 registered users who had never made a first deposit
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Existing CRM efforts across email, push, and SMS that had failed to convert
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A need for a direct and scalable activation channel
Enreach matched these users to Telegram accounts via phone number lookup before deploying the Activation Agent across the matched audience.
The agent initiated one-to-one conversations with personalised deposit offers. Human campaign managers monitored performance and adjusted messaging daily.
Every deposit was tracked directly within the operator’s existing dashboard.
Outcome: from registration to revenue
Within four weeks, the campaign generated $1.1 million in deposits from 1,175 unique first-time depositors, representing a 10.58% conversion rate from the 11,103 users messaged.
The campaign successfully converted registered non-depositors into first-time depositors through a channel the operator had not previously used.
As noted by the operator:
“Enreach helped us reactivate a player segment we had largely given up on. Performance was well ahead of our existing CRM channels.”
Conclusion
The case study demonstrates a different approach to player activation.
Rather than relying on traditional CRM channels, Enreach focuses on direct, one-to-one conversations within environments where users are already active.
By engaging non-depositors and inactive players through personalised messaging on Telegram, operators can reduce the gap between registration and first deposit, reactivate disengaged players, and unlock additional value from existing acquisition efforts.
For operators looking to explore similar activation strategies or understand how solutions like Enreach can fit into their existing setup, NYCE can facilitate introductions and further discussion.
For enquiries, please contact sales@nyceint.com.
Related reading: how EstadioGana reached 50,000 registered users in Mexico.
Explore Enreach in the NYCE Product Marketplace, or contact NYCE to discuss an introduction.
Originally published in the NYCE Marketplace section on Yogonet on August 6, 2026.