Marketing

Centurion FC delivers electrifying MMA entertainment in Southern Europe, blending elite combat sports with thrilling tournaments and next-gen athletes.

What Centurion Is About

Centurion is an iGaming CRM and marketing automation platform designed to enhance player engagement and retention. It enables personalized communication, dynamic segmentation, and multi-channel campaigns using real-time behavioral data.

 

Core Services & Products

  • Multi-channel CRM (email, SMS, push)
  • Player segmentation and automation logic
  • Bonus and promotion management tools
  • Real-time event triggers for personalization
  • Loyalty program configuration

 

Unique Selling Points (USPs)

  1. Built for iGaming lifecycle marketing
  2. Easy-to-use workflow and segmentation builder
  3. Real-time engagement via behavioral triggers
  4. GDPR-compliant communication tools
  5. Seamless integration with major platforms and games

 

Challenges It Solves

  • Low player retention → Automated journeys based on behavior
  • Manual campaign setup → Streamlined workflows and auto-triggers
  • Generic communications → Dynamic content and personalized offers
  • Disconnected data sources → Unified player profiles across touchpoints
  • Inefficient bonus operations → Centralized promo and reward tools