What does CR15 do?
CR15 is a founder-led product consultancy specialising in AI, sports technology, betting and data-driven digital platforms. It works directly with founders, operators and investors to transform ideas into scalable, production-ready products.
With more than 17 years of experience building, scaling and leading digital products used by millions, CR15 provides hands-on support across product strategy, UX, platform architecture, full-stack engineering, AI integration, growth and monetisation.
Core Services & Products
- Product strategy, validation and roadmap development
- UX, user journeys and conversion-flow design
- Platform architecture and full-stack development
- MVP and production-ready platform delivery
- AI product features, integrations and operational workflows
- Growth, engagement and monetisation strategy
- Technical leadership and product advisory
- Sports betting, affiliate and prediction-market platforms
Unique Selling Points (USPs)
- More than 17 years of product, platform and engineering experience
- Proven experience building and scaling products used by millions
- End-to-end delivery from initial strategy through to production
- Specialist experience across AI, sports, betting and data platforms
- Direct access to senior, founder-level expertise
- Commercial-first approach focused on growth and scalability
- Lean delivery model without layers of junior account management
Challenges It Solves
- Unclear product direction → Defines the proposition, roadmap, user journey and commercial model
- Limited internal technical capability → Provides hands-on product and engineering leadership
- Slow or overcomplicated development → Uses a focused, senior-led delivery model
- Difficulty turning an idea into a working platform → Supports the complete journey from validation to production
- Products struggling to scale → Improves architecture, workflows, monetisation and growth systems
- Uncertainty around AI implementation → Identifies and develops commercially useful AI features and automations
Best fit for
- Founders developing new betting, sports, AI or data products
- Operators launching a new platform, product or vertical
- Businesses that need senior product and technical leadership
- Existing platforms looking to improve scalability, engagement or monetisation
- Investors requiring product validation or technical oversight