What EAST Is About
EAST is a regional compliance and operations consultancy that helps operators launch and localize their iGaming business in East and Southeast Asia. The firm specializes in market research, licensing support, and vendor relationships to accelerate regional deployment.
Core Services & Products
- Regional compliance and legal analysis
- Payment partner matchmaking
- Market research and competitive mapping
- Localized go-to-market planning
- Supplier and staff sourcing support
Unique Selling Points (USPs)
- Strong in-region expertise across SEA markets
- Tailored market entry blueprints for iGaming
- Access to local vendors, PSPs, and regulators
- Multilingual support and on-ground guidance
- Flexible advisory based on stage and scale
Challenges It Solves
- Navigating complex regulatory frameworks → Provides jurisdiction-specific advice
- Slow regional onboarding → Offers turnkey support to go live faster
- Lack of PSP and supplier visibility → Connects with proven partners
- Misaligned product localization → Advises on UX, language, and customer needs
- Market research blind spots → Delivers competitor and audience insights
