What IDX Is About
IDX Games is a free-to-play social casino development studio creating highly engaging, gamified experiences for casual players. Focused on Latin America and Asia, IDX builds white-label-ready titles designed for entertainment, engagement, and user retention.
Core Services & Products
- Free-to-play slot and table games
- Custom-branded game builds
- Gamification layers (rewards, progression)
- Web, app, and hybrid deployment
- Localization for regional markets
Unique Selling Points (USPs)
- Designed for retention and virality
- Ready-to-use game catalog and custom builds
- Lightweight infrastructure — web-first
- High content refresh rate
- White-label options for operators and media brands
Challenges It Solves
- Need for non-wagering player engagement → Offers fun-first game mechanics
- Low lifetime value in casual apps → Gamification increases session length
- Complex game development → Provides pre-built, ready-to-launch games
- Licensing constraints → Games require no gambling license
- No regional content fit → Offers LATAM and Asia localization