What does Pythia Sports do?
Pythia Sports supplies pricing, trading and risk management for horse racing and greyhound betting. In partnership with Racing1 Markets, it offers operators a managed racing product that combines official race information, odds, risk controls, live streaming and associated media rights through one integration and commercial arrangement.
Operators can take the product through an API to build their own racing front end and configure pricing and margin. An iFrame option offers a ready-made racebook experience. Both delivery routes include access to an external back office for product configuration and live bet monitoring.
The product covers racecards, form and silks; win, each-way, place, forecast, tricast, bet builder and other markets; and editorial content such as race comments, runner analysis and verdicts. Pythia’s trading and operations teams support the racebook around the clock. Racing coverage and media rights remain subject to the applicable rightsholder permissions and market availability.
Core Services & Products
- Horse racing and greyhound racecards, form, silks and results
- Pre-race pricing, odds and derivative betting markets
- Automated risk management and configurable trading controls
- Live video streaming and associated media rights through Racing1 Markets
- API integration for operators building their own front end
- iFrame integration for a ready-made racing experience
- External back office for configuration and live bet monitoring
- Race comments, runner analysis and editorial verdicts
- Managed trading and operations support
Unique Selling Points (USPs)
- One racing package — data, pricing, risk management and streaming are brought together through the Racing1 Markets partnership.
- Media rights included in the package — associated rights are arranged as part of the Racing1 offering, subject to coverage and approval.
- Two integration paths — an API for operators wanting front-end control and an iFrame for a ready-made racing product.
- Broad market coverage — win, each-way, place, forecast, tricast, bet builder and derivative markets.
- Editorial included — race comments, runner analysis and verdicts sit alongside the core data and odds.
- Managed operation — dedicated trading and operations teams support racing across time zones.
Challenges It Solves
- Racing components come from separate suppliers → combines data, odds, risk, streaming and rights in one product.
- Multiple contracts slow a racebook launch → offers one integration and commercial arrangement for the core racing package.
- Operators need different build options → provides both API and iFrame delivery.
- Racing requires continuous pricing and risk oversight → supplies automated controls and managed trading support.
- A bare odds feed lacks player context → includes form, racecards and editorial content.
Best fit for:
- Sportsbook operators launching a horse racing or greyhound product
- Operators replacing a collection of separate racing suppliers
- Teams that want a managed racebook with streaming and rights
- Product teams choosing between a custom API build and an iFrame launch
- Operators seeking more betting markets and racing editorial content