What does RavenTrack do?
RavenTrack is an advanced affiliate tracking platform built specifically for iGaming. Developed by people with operator and affiliate experience, it helps online gaming businesses track acquisition activity, understand performance and manage affiliate programmes across one or multiple brands.
The platform combines real-time pixel and postback tracking, detailed reporting, flexible commission structures, geo-targeted payouts, creative libraries, marketplace functionality, compliance tools and payment workflows. Operators can use its APIs and integrations to connect providers, give affiliates access to their data and adapt the platform to their own commercial processes.
RavenTrack also provides managed migration support for operators moving from legacy affiliate platforms. Its team can run systems in parallel, remap players and affiliates, retain existing affiliate IDs where possible, and support integrations and go-live through UK-based account management and technical teams.
Core Services & Products
- Real-time pixel and postback affiliate tracking
- Multi-brand and multi-currency campaign management
- Affiliate, player, resource and performance reporting
- Flexible, tiered and geo-specific commission structures
- Managed migration, player remapping and affiliate-ID retention where possible
- APIs, provider integrations and custom integration support
- Marketplace, campaign recommendations and geo-targeted fallback campaigns
- Creative and content libraries for landing pages, banners and other assets
- Affiliate compliance document collection, approval workflows and KYC support
- Two-factor authentication and affiliate contact verification
- Affiliate invoicing, finance workflows and payment-provider integrations
- Capping, targeting, redirect and app-attribution capabilities
Unique Selling Points (USPs)
- Hands-on migration service – A managed migration process designed to minimise downtime and traffic loss, including parallel operation, player and affiliate remapping, and dedicated migration support.
- UK-based support and dedicated account management – Direct access to account managers, technical account managers, developers and migration specialists, with support available across global time zones.
- Purpose-built for iGaming workflows – Designed by former operators and affiliates, with native gaming integrations, flexible commissions, geo-targeting, compliance tools and marketplace functionality.
- Agile development and customisation – New integrations, provider links and requested functionality can be developed around each operator’s commercial roadmap.
- Predictable pricing with unlimited campaigns – A fixed-cost approach designed to give acquisition teams budget predictability as their affiliate programmes grow.
Challenges It Solves
- Risk and disruption during platform migration → Remaps player and affiliate data, retains affiliate IDs where possible and supports parallel operation during migration.
- Limited visibility into affiliate performance → Provides detailed reporting across affiliates, players, campaigns and marketing resources.
- Fragmented multi-brand programme management → Brings campaigns, creative assets, commissions, affiliates and reporting into one platform.
- Rigid commission and targeting models → Supports flexible deal structures, tiered payments, geo-specific payouts, capping and targeting.
- Slow support and integration cycles → Provides dedicated UK-based account and technical support plus an agile development team.
- Affiliate compliance administration → Centralises document requests, uploads, approvals, timestamps and identity-verification workflows.
- Unpredictable platform costs → Uses fixed monthly pricing tailored to the client’s requirements rather than escalating usage-based fees.
Best fit for:
- Online casino, sportsbook and other iGaming operators
- Multi-brand gaming groups managing several affiliate programmes
- Operators migrating from legacy affiliate-tracking platforms
- Acquisition teams that need detailed reporting and flexible commission models
- Businesses requiring custom integrations, geo-targeting or affiliate compliance workflows