Hub Affiliations and its wider business ecosystem have secured a combined 11 finalist nominations at the Affiliate Leaders Awards 2026, spanning affiliate marketing, technology, content, performance, community management, employer branding and proprietary platforms.
As previously reported by Yogonet in its overview of the official shortlist, Hub Affiliations received eight nominations, the highest total achieved by any individual company at this year’s awards.
When the two nominations secured by Betlyzer Creator and the nomination earned by Hub Innovation are added, the wider Hub ecosystem reaches a total of 11 finalist placements.
The result puts Hub Affiliations ahead of AFFPRO and KR3W, which received five nominations each. Betandeal, Matching Visions, SlotCatalog and Vault Network followed with four nominations apiece.
The Hub ecosystem’s 11 nominations
The nominations secured by Hub Affiliations, Hub Innovation, Betlyzer Creator and professionals within the group are:
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Gennaro Fiorito – Affiliate Account / Community Manager;
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Betlyzer Creator – Affiliate Management Platform;
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Betlyzer Creator – Affiliate Technology;
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Hub Innovation – Affiliate Technology;
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Hub Affiliations – Marketing Agency;
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Hub Affiliations – Best Affiliate Network;
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Hub Affiliations – Casino Affiliate;
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Hub Affiliations – Affiliate Employer;
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Anna Maria Baccaro – Affiliate Content Manager;
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Hub Affiliations – Affiliate-led Campaign;
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Hub Affiliations – Affiliate Traffic Source.
The eight nominations attributed directly to Hub Affiliations include six corporate categories and two individual nominations involving professionals from the company.
The remaining three finalist placements come from Betlyzer Creator, shortlisted twice across platform and technology categories, and Hub Innovation, nominated for Affiliate Technology.
Recognition across multiple areas of the affiliate value chain
The distribution of the nominations is one of the most significant aspects of the result.
Rather than being concentrated in a single category, the finalist placements cover network management, casino affiliation, technology, content, traffic acquisition, employer branding, marketing campaigns and individual leadership.
Hub Affiliations said this reflects the development of an integrated model designed to connect affiliate marketing, media assets, proprietary technology, qualified traffic and performance-driven campaigns.
The company’s nomination for Best Affiliate Network recognizes its international affiliate structure and its ability to coordinate operators, partners, campaigns and acquisition strategies.
Its Marketing Agency nomination highlights the group’s work across positioning, user acquisition and commercial growth, while the Casino Affiliate category reflects its continued expansion within the online casino segment.
The Affiliate-led Campaign and Affiliate Traffic Source nominations, meanwhile, focus on the group’s ability to generate measurable value through campaigns, digital audiences and performance media assets.
Betlyzer Creator and Hub Innovation strengthen the technology proposition
Technology represents another central area of recognition for the wider ecosystem.
Betlyzer Creator is a finalist in both the Affiliate Management Platform and Affiliate Technology categories, while Hub Innovation has also been shortlisted for Affiliate Technology.
According to the group, these nominations support its strategy of developing proprietary tools and operational infrastructure for affiliates, creators, operators and internal teams.
As competition within the affiliate sector intensifies, technology is becoming increasingly important for campaign management, tracking, optimization, scalability and data analysis.
“The three technology-related nominations position the Hub ecosystem not only as a traffic and acquisition partner, but also as a developer of platforms and tools intended to support long-term affiliate growth,” Hub Affiliations said.
Individual nominations recognize content and community management
The shortlist also includes two professionals from Hub Affiliations.
Gennaro Fiorito has been nominated for Affiliate Account / Community Manager, recognizing his work in partner relations, affiliate support and community development.
Anna Maria Baccaro is a finalist in the Affiliate Content Manager category, which highlights the growing role of editorial strategy and content in modern affiliate marketing.
Hub Affiliations said the two individual nominations demonstrate that performance and technology remain closely connected to relationship management, audience development and the quality of the content delivered to users.
Media assets as part of the acquisition model
Hub Affiliations has progressively expanded its business model beyond traditional traffic acquisition by building an editorial and sports media network.
Its media ecosystem includes DerbyDerbyDerby and Milanisti Channel, both editorial partners of La Gazzetta dello Sport, alongside Sporticos, Sbostats, 123Scommesse, ScommesseSerieA and Betadvisor.
These assets cover football news, sports data, betting analysis and vertical content, allowing the group to develop dedicated audiences and communities around sport.
The company’s model is based on connecting content, audience engagement, technology and conversion, with media properties acting as long-term acquisition and community-building platforms rather than standalone traffic sources.
International recognition continues in 2026
The Affiliate Leaders Awards nominations follow several other international achievements for Hub Affiliations during 2026.
The company won Programme/Network Campaign of the Year at the iGB Affiliate Awards for its Creator-Powered Live Streaming Rollout and was also named Highly Commended in the Best Affiliate Network category.
Hub Affiliations also received the Team Achievement Award at the EGR B2B Awards and was named Excellence of the Year for Innovation & Leadership in iGaming at the Le Fonti Awards 2026, a recognition previously covered by Yogonet.
Charles Herisson, Founder of Hub Affiliations, said the latest nominations reflect the range of activities developed by the group across affiliate marketing, technology, media, content and performance. “This result confirms our vision: to build an international model where performance, innovation, people and proprietary platforms work together”, Herisson said.
Francesco Maddalena, Founder and CEO of Hub Affiliations, added that the nominations recognize the work carried out across Hub Affiliations, Hub Innovation, Betlyzer Creator and the group’s editorial network.
Awards ceremony scheduled for September 30 in Lisbon
Organized by SBC, the Affiliate Leaders Awards recognize the companies, professionals, technologies and campaigns shaping the international affiliate marketing industry across sports betting and iGaming.
The second edition of the ceremony will take place on September 30, 2026, at Lisbon’s MEO Arena during the Affiliate Leaders Summit and is expected to bring together more than 400 affiliate and performance marketing professionals.
NYCE perspective: what the shortlist signals
The breadth of the nominations matters more than the raw count. Recognition across technology, content, traffic, community and campaigns points to an operating model in which audience development and conversion capabilities are designed to reinforce one another.
For a practical example of that media layer, see Hub Affiliations’ vertical sports media strategy through Milanisti Channel.
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Originally published in the NYCE Marketplace section on Yogonet on August 10, 2026.